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Pepsi has decided to do what most marketers will be doing in the coming year: shifting their ad dollars from traditional to digital campaigns. This change is already apparent during this holiday season, as marketers looked to social networks and mobile markets to help stave of the flat holiday season that has been predicted. The fact [...] December 17th, 2009 | Tags: campaign, digital marketing, mobile, pepsi, Social media, Social media marketing | Category: Social media marketing | 3 comments
Word of mouth has long been praised by marketers for being the most personal in nature of communication between individuals and because product information communicated in this way has an added layer of credibility. Since social media marketing is all about conversations, it is interesting to find an article on eMarketer that noted that ‘verbal’ word [...] December 10th, 2009 | Tags: rogers, Social media statistics | Category: Social media marketing | One comment
As a reckless avenger of all things fun, I have pursued a job in the bar industry for many moons. This may seem to be a handshake with minimal repercussions, though I can assure you, it’s much closer to the fire than you would believe. Through all the peculiarities of alcohol abuse and too-loud music, I [...] December 3rd, 2009 | Tags: Social media, Social media strategies, Twitter | Category: Social media marketing | Leave a comment
While we are use to seeing the PC belittled in ads, Verizon is now taking aim at the iPhone, in a new campaign for their branded version of Android-based smart phones. The aptly named Droid is quick to highlight the many shortcomings of the iPhone and then churns out some nice typography through a science-fiction, [...] October 26th, 2009 | Tags: Advertising, android, Apple, bell, Google, iPhone, rogers, smart phones, Technology, telus | Category: Social media marketing | 4 comments
The chorus of boo’s is making it all too easy to join the backlash against Pepsi for their new iPhone app, which encourages users to ‘amp up before they score’. I think I’m obligated by law now to tell you that I have tried Amp before and I do agree that the application is in [...] October 15th, 2009 | Tags: amp, Crisis management, fail, iphone app, pepsi | Category: Social media marketing | Leave a comment
During this summer’s E3, the world’s most important annual gathering for everything that is interactive entertainment, it was mentioned that Microsoft’s Xbox Live would soon integrate with Facebook, Twitter and Last.fm. This would be an important expansion for Microsoft, as they can broaden the entertainment depth of the Xbox as well as create an even [...] October 10th, 2009 | Tags: Facebook, last.fm, Microsoft, Twitter, xbox, xbox live | Category: Social media marketing | Leave a comment
Bing’s usage during the month of September dropped off 5% even with the ‘decision engine’s’ advertising success and some gradual growth during the summer. Bing’s market share, the obvious statistic of choice, declined from 9.48% to 8.96%. The leader, Google, increased their share from 70.24% to 71.08% in America. Yahoo Search experienced a 3% decline, [...] October 9th, 2009 | Tags: bing, Facebook, facts and figures, Google, Real time search, search engine, Twitter, Yahoo | Category: Social media marketing | Leave a comment
Young people are bearing the brunt of the recession, with youth employment at its lowest rate in over 30 years. With these soaring unemployment rates, youths (aged 15-24) face grim prospects when attempting to join the work force. A report entitled Canada’s Vital Signs 2009 from the Community Foundations of Canada found that the normally [...] October 8th, 2009 | Tags: Intern misadventures, statistics, unemployment | Category: Social media marketing | One comment
New data on Facebook’s American growth, by age and gender, reveals some information that might challenge your stereotypes of the average user. Facebook provides these statistics to advertisers, though not in real time, in order to provide a sense of how Facebook is growing with hopes that advertisers can capitalize on shifts occurring in the [...] October 8th, 2009 | Tags: demographics, Facebook, Social media statistics | Category: Social media marketing | Leave a comment
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The backdraft of comment control
While reading a post on Kodak’s social media marketing efforts, by Mark Drapeau, I pondered some of the methodologies I’ve seen employed in rectifying bad comments and reviews and began wondering what, if any, general practices or procedures were guiding brands in defending their reputation in an open forum?
Defending your business and overall credibility with [...]