While we are use to seeing the PC belittled in ads, Verizon is now taking aim at the iPhone, in a new campaign for their branded version of Android-based smart phones. The aptly named Droid is quick to highlight the many shortcomings of the iPhone and then churns out some nice typography through a science-fiction, [...]
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October 26th, 2009 | Tags: Advertising, android, Apple, bell, Google, iPhone, rogers, smart phones, Technology, telus | Category: Social media marketing | 4 comments
As if you needed any more persuading during these hard times to be more financially responsible; a poll from June 2009 that was just released shows that in an attempt to improve marketing effectiveness without spending more, marketers shifted from traditional to digital media. The Association of National Advertisers and Marketing Management Analytics survey shows [...] October 1st, 2009 | Tags: Advertising, Analytics, Social media statistics, Twitter | Category: Social media marketing | Leave a comment
Game engine advertising. Oh God yes. Television viewers or movie-goers may remember the Killzone 2 ‘Bullet’ trailer that told an interesting story of a bullet crossing a battle field. I thoroughly enjoyed this ad, being an avid gamer; but what I did not know was this ad was fully interactive. You can actually [...] September 3rd, 2009 | Tags: Advertising, Blackberry, iPhone, Real time search, Social media statistics, Twitter, Twitter trends | Category: Social media marketing | Leave a comment
I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...] September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment
Gear down, Twitter. In a preemptive war of words against a third-party developer, Biz Stone claimed “Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our [...] August 20th, 2009 | Tags: Advertising, Automotive industry, eBay, Facebook, Monetization, Twitter | Category: Social media marketing | Leave a comment
Never click online ads while you’re perusing your friends list? You’re not alone says research by LinkShare released today. Apparently only 5% of users pay attention to ads, in what’s referred to as banner blindness. More evidence that engagement is crucial and bombardment is bust. Taking a departure from being ‘a place for friends’, MySpace will [...] August 14th, 2009 | Tags: Advertising, Facebook, Music industry, MySpace, Public Relations, Twitter | Category: Social media marketing | Leave a comment
Pretty sensational last few days with a pile of interesting news items, including FriendFeed being acquired by Facebook and subsequently used to make Facebook’s search real time. 300 million users real time events to search through, though I hope their input is as relevant as the much smaller Twitter user base who actually seems to [...] August 11th, 2009 | Tags: Advertising, FriendFeed, Google, Intern misadventures, Open Source, Real time search, Twitter | Category: Social media marketing | Leave a comment
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