Apple « Fisheye Interns

In the Interest of Droids

While we are use to seeing the PC belittled in ads, Verizon is now taking aim at the iPhone, in a new campaign for their branded version of Android-based smart phones. The aptly named Droid is quick to highlight the many shortcomings of the iPhone and then churns out some nice typography through a science-fiction, [...]

October 26th, 2009 | Tags: Advertising, android, Apple, bell, Google, iPhone, rogers, smart phones, Technology, telus | Category: Social media marketing | 4 comments

Trend topper

Crowdsourced flavor? Vitamin water opens the doors to their flavor creator lab where one fan generated flavor will see its way to store shelves next year and earn the creator $5,000. Vitamin Water is already well established in the social media realm for a high-profile campaign that pitted Kobe Bryant vs. LeBron James and they [...]

September 9th, 2009 | Tags: Apple, Crowdsourcing, DS, Facebook, iPhone, Nintendo, PSP, Sony, Twitter trends, Vitamin Water | Category: Social media marketing | Leave a comment

Alas

Whole Foods is suffering some serious setbacks, faltering heavily after an opinion piece that ran in the Wall Street Journal by their CEO, John Mackey, about health care reform. Once considered a pinnacle of industry in terms of their social media strategy, with 1.2 million followers on Twitter and 100,000 fans on Facebook, Whole Foods [...]