The chorus of boo’s is making it all too easy to join the backlash against Pepsi for their new iPhone app, which encourages users to ‘amp up before they score’. I think I’m obligated by law now to tell you that I have tried Amp before and I do agree that the application is in [...]
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October 15th, 2009 | Tags: amp, Crisis management, fail, iphone app, pepsi | Category: Social media marketing | Leave a comment
Hold on to your monikers; Google has been forced to reveal the identity of yet another critic. This time it’s faculty members from York University in Toronto who have been unmasked. The faculty were criticizing the university anonymously through email over the hiring of a new dean, to whom the University had apparently embellished the [...] September 30th, 2009 | Tags: Anonymity, Crisis management | Category: Social media marketing | Leave a comment
Privacy advocates rejoiced on Tuesday when Facebook’s user-data-sharing ad system, Beacon, was finally closed. Beacon was used to track user activity on third party sites and then share the information with that user’s Facebook friends. Basically, if you purchased something from a site that used beacon, it would then show up on your newsfeed on [...] September 25th, 2009 | Tags: Crisis management, Facebook, Privacy | Category: Social media marketing | Leave a comment
I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...] September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment
Whole Foods is suffering some serious setbacks, faltering heavily after an opinion piece that ran in the Wall Street Journal by their CEO, John Mackey, about health care reform. Once considered a pinnacle of industry in terms of their social media strategy, with 1.2 million followers on Twitter and 100,000 fans on Facebook, Whole Foods [...] August 25th, 2009 | Tags: Anonymity, Apple, Auto industry, Craigslist, Crisis management, Facebook, Google, iLike, iPhone, MySpace, Privacy, Social media strategies, Spotify, Technology, Twitter | Category: Social media marketing | Leave a comment
Yes, it’s true. Facebook launched a Twitter application that allows users to update both their Twitter and Facebook page simultaneously, though it does not allow them to share Facebook status updates to Twitter. This seems mostly advantageous to Facebook because users will see the ‘via Facebook’ line under each tweet and will potentially become the [...] August 24th, 2009 | Tags: Crisis management, Facebook, Monetization, Public Relations, Social media strategies, Twitter | Category: Social media marketing | Leave a comment
Is social media a fad or the biggest shift since the Industrial Revolution? Some interesting statistics in that video, and some more from Universal McCann and their “Power to the People: Social Media Tracker” study which notes that 62.5% of worldwide internet users between 16-54 have created social networking profiles. Though in an interesting departure [...] August 19th, 2009 | Tags: Crisis management, Facebook, iPhone, Public Relations, Social media statistics, Technology, Tumblr | Category: Social media marketing | Leave a comment
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