Mobile is now Social, Social is now Mobile

Windows Phone 7 Series (Via engadget)

Social Media is now just as standard as SMS in phones

Windows Phone 7 Series was released last week. What stands out the most, besides the fact that it is no longer a hideous unusable joke, is the tight social media integration. Building upon what we have seen with WebOS [...]

Redpaths Acts of Sweetness Begins!

Hello to all the Fisheye readers out there. Yesterday was my first day on the job as the new Redpath Acts of Sweetness Ambassador. And by that of course I mean that I am the lucky person who gets to give out free hot chocolate, cookies, cakes and anything else Redpath’s sugar can be used [...]

In the Interest of Droids

While we are use to seeing the PC belittled in ads, Verizon is now taking aim at the iPhone, in a new campaign for their branded version of Android-based smart phones. The aptly named Droid is quick to highlight the many shortcomings of the iPhone and then churns out some nice typography through a science-fiction, [...]

Trend topper

Crowdsourced flavor? Vitamin water opens the doors to their flavor creator lab where one fan generated flavor will see its way to store shelves next year and earn the creator $5,000. Vitamin Water is already well established in the social media realm for a high-profile campaign that pitted Kobe Bryant vs. LeBron James and they [...]

Check some more

Game engine advertising. Oh God yes. Television viewers or movie-goers may remember the Killzone 2 ‘Bullet’ trailer that told an interesting story of a bullet crossing a battle field. I thoroughly enjoyed this ad, being an avid gamer; but what I did not know was this ad was fully interactive. You can actually [...]

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to  share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

Alas

Whole Foods is suffering some serious setbacks, faltering heavily after an opinion piece that ran in the Wall Street Journal by their CEO, John Mackey, about health care reform. Once considered a pinnacle of industry in terms of their social media strategy, with 1.2 million followers on Twitter and 100,000 fans on Facebook, Whole Foods [...]

B sides

Is social media a fad or the biggest shift since the Industrial Revolution? Some interesting statistics in that video, and some more from Universal McCann and their “Power to the People: Social Media Tracker” study which notes that 62.5% of worldwide internet users between 16-54 have created social networking profiles. Though in an interesting departure [...]

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