Monetization « Fisheye Interns

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Banding and breakthroughs

Yes, it’s true. Facebook launched a Twitter application that allows users to update both their Twitter and Facebook page simultaneously, though it does not allow them to share Facebook status updates to Twitter. This seems mostly advantageous to Facebook because users will see the ‘via Facebook’ line under each tweet and will potentially become the [...]

August 24th, 2009 | Tags: Crisis management, Facebook, Monetization, Public Relations, Social media strategies, Twitter | Category: Social media marketing | Leave a comment

Access denied

Gear down, Twitter. In a preemptive war of words against a third-party developer, Biz Stone claimed “Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our [...]

August 20th, 2009 | Tags: Advertising, Automotive industry, eBay, Facebook, Monetization, Twitter | Category: Social media marketing | Leave a comment

Momentum shift

Talk of record labels working in conjunction with network technology companies to move recording artists back to the label’s territory and away from communities like MySpace. Direct accessibility to the fan community would help the record labels change their stagnant business models, gather more interesting data about fan tastes and most interestingly bring about a [...]

August 13th, 2009 | Tags: Monetization, Music industry, MySpace, Social media strategies | Category: Social media marketing | 2 comments

Mornings without

An interesting morning already with Twitter being offline and some speculation that the bit.ly URL shortening service is being more deeply integrated. If Twitter were to acquire bit.ly, it could become an excellent opportunity to change from a media property to a payed service provider and allow marketers to dive deeply into more information and [...]

August 6th, 2009 | Tags: Analytics, Bit.ly, Monetization, Twitter | Category: Social media marketing | Leave a comment