Public Relations « Fisheye Interns

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Banding and breakthroughs

Yes, it’s true. Facebook launched a Twitter application that allows users to update both their Twitter and Facebook page simultaneously, though it does not allow them to share Facebook status updates to Twitter. This seems mostly advantageous to Facebook because users will see the ‘via Facebook’ line under each tweet and will potentially become the [...]

August 24th, 2009 | Tags: Crisis management, Facebook, Monetization, Public Relations, Social media strategies, Twitter | Category: Social media marketing | Leave a comment

B sides

Is social media a fad or the biggest shift since the Industrial Revolution? Some interesting statistics in that video, and some more from Universal McCann and their “Power to the People: Social Media Tracker” study which notes that 62.5% of worldwide internet users between 16-54 have created social networking profiles. Though in an interesting departure [...]

August 19th, 2009 | Tags: Crisis management, Facebook, iPhone, Public Relations, Social media statistics, Technology, Tumblr | Category: Social media marketing | Leave a comment

The old guard is dead

Never click online ads while you’re perusing your friends list? You’re not alone says research by LinkShare released today. Apparently only 5% of users pay attention to ads, in what’s referred to as banner blindness. More evidence that engagement is crucial and bombardment is bust.

Taking a departure from being ‘a place for friends’, MySpace will [...]

August 14th, 2009 | Tags: Advertising, Facebook, Music industry, MySpace, Public Relations, Twitter | Category: Social media marketing | Leave a comment