Hello to all the Fisheye readers out there. Yesterday was my first day on the job as the new Redpath Acts of Sweetness Ambassador. And by that of course I mean that I am the lucky person who gets to give out free hot chocolate, cookies, cakes and anything else Redpath’s sugar can be used [...]
Word of mouth has long been praised by marketers for being the most personal in nature of communication between individuals and because product information communicated in this way has an added layer of credibility.
Since social media marketing is all about conversations, it is interesting to find an article on eMarketer that noted that ‘verbal’ word [...]
While we are use to seeing the PC belittled in ads, Verizon is now taking aim at the iPhone, in a new campaign for their branded version of Android-based smart phones. The aptly named Droid is quick to highlight the many shortcomings of the iPhone and then churns out some nice typography through a science-fiction, [...]
