Social media statistics « Fisheye Interns

The power of dialogue

Word of mouth has long been praised by marketers for being the most personal in nature of communication between individuals and because product information communicated in this way has an added layer of credibility.

Since social media marketing is all about conversations, it is interesting to find an article on eMarketer that noted that ‘verbal’ word [...]

Savviest socialites

New data on Facebook’s American growth, by age and gender, reveals some information that might challenge your stereotypes of the average user. Facebook provides these statistics to advertisers, though not in real time, in order to provide a sense of how Facebook is growing with hopes that advertisers can capitalize on shifts occurring in the [...]

October 8th, 2009 | Tags: demographics, Facebook, Social media statistics | Category: Social media marketing | Leave a comment

Change the channel

As if you needed any more persuading during these hard times to be more financially responsible; a poll from June 2009 that was just released shows that in an attempt to improve marketing effectiveness without spending more, marketers shifted from traditional to digital media. The Association of National Advertisers and Marketing Management Analytics survey shows [...]

October 1st, 2009 | Tags: Advertising, Analytics, Social media statistics, Twitter | Category: Social media marketing | Leave a comment

Friends and fans alike

Ever wanted to be friends, or just follow your favorite brand? Then check out this intensive list of 25 top companies and their social media profiles. Now you can not only be friends with your mom on Facebook, but a whole slew of buinesses. This does show that businesses were right in making these social [...]

September 21st, 2009 | Tags: Facebook, MySpace, Social media statistics, Twitter | Category: Social media marketing | Leave a comment

Media spending changes

Digital media has seen a spending increase of 10%, even with an overall decrease in spending budgets, according to the senior executives in the Western US responding to the “2009 Media Survey Results & Analysis.” Email marketing was the media that saw the highest increase in spending, seeing a 40% rise overall, according to respondents.

Print [...]

September 21st, 2009 | Tags: Media spending, Social media statistics | Category: Social media marketing | Leave a comment

Concerning terms

The only way I could pry myself away from the random statistic button on the new Google UK Internet Statistics is if they made a North American equivalent. This immense collection of data comes from research firms such as Comscore, Nielson, Forrester and Hitwise and publications like BusinessWeek, The Economist, The Wall Street Journal, Financial [...]

September 14th, 2009 | Tags: Facebook, Google, Privacy, Social media statistics, ToS, Twitter | Category: Social media marketing | Leave a comment

Without a battle

Facebook mobile has reached a total of 65 million users according to the Facebook Blog. With such a massive audience, detached from their desktop, Facebook is in an enviable position to introduce Facebook Connect into a whole host of other mobile internet features. It is important to note the level of dedication it took for [...]

September 8th, 2009 | Tags: Google, Real time search, Social media statistics, Wordpress | Category: Social media marketing | Leave a comment

Check some more

Game engine advertising. Oh God yes. Television viewers or movie-goers may remember the Killzone 2 ‘Bullet’ trailer that told an interesting story of a bullet crossing a battle field. I thoroughly enjoyed this ad, being an avid gamer; but what I did not know was this ad was fully interactive. You can actually [...]

September 3rd, 2009 | Tags: Advertising, Blackberry, iPhone, Real time search, Social media statistics, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Righteous intern

In an analysis of consumers’ participation in social technologies in 2009 by Sean Corcoran and data expert Cynthia Pflaum in The Broad Reach of Social Technologies, the US has seen creators grow slowly and joiner activity and spectating become almost universal. This means that creators, those who create or upload content, are contributing but not [...]

August 27th, 2009 | Tags: Blogging, Facebook, Nokia, Social media statistics, Social media strategies, Technology | Category: Social media marketing | Leave a comment

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