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As a reckless avenger of all things fun, I have pursued a job in the bar industry for many moons. This may seem to be a handshake with minimal repercussions, though I can assure you, it’s much closer to the fire than you would believe. Through all the peculiarities of alcohol abuse and too-loud music, I [...] December 3rd, 2009 | Tags: Social media, Social media strategies, Twitter | Category: Social media marketing | Leave a comment
I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...] September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment
In an analysis of consumers’ participation in social technologies in 2009 by Sean Corcoran and data expert Cynthia Pflaum in The Broad Reach of Social Technologies, the US has seen creators grow slowly and joiner activity and spectating become almost universal. This means that creators, those who create or upload content, are contributing but not [...] August 27th, 2009 | Tags: Blogging, Facebook, Nokia, Social media statistics, Social media strategies, Technology | Category: Social media marketing | Leave a comment
Whole Foods is suffering some serious setbacks, faltering heavily after an opinion piece that ran in the Wall Street Journal by their CEO, John Mackey, about health care reform. Once considered a pinnacle of industry in terms of their social media strategy, with 1.2 million followers on Twitter and 100,000 fans on Facebook, Whole Foods [...] August 25th, 2009 | Tags: Anonymity, Apple, Auto industry, Craigslist, Crisis management, Facebook, Google, iLike, iPhone, MySpace, Privacy, Social media strategies, Spotify, Technology, Twitter | Category: Social media marketing | Leave a comment
Yes, it’s true. Facebook launched a Twitter application that allows users to update both their Twitter and Facebook page simultaneously, though it does not allow them to share Facebook status updates to Twitter. This seems mostly advantageous to Facebook because users will see the ‘via Facebook’ line under each tweet and will potentially become the [...] August 24th, 2009 | Tags: Crisis management, Facebook, Monetization, Public Relations, Social media strategies, Twitter | Category: Social media marketing | Leave a comment
Interesting visualization of three studies (conducted by Sysomos and Pear Analytics) that the Information is Beautiful blog released in an appealing way that really helps to understand a multitude of Twitter stats in a colorfully, fun way. Click the picture above to take a look at the rest of the stats. Google has been [...] August 20th, 2009 | Tags: Anonymity, Captchas, Facebook, Google, Microsoft, Privacy, Social media statistics, Social media strategies, Sony, Technology, Twitter | Category: Social media marketing | Leave a comment
MySpace is nearing a deal to acquire iLike, the Facebook favourite which helps connect music-lovers by allowing them to share playlists, concert plans and recommends music based on those playlists and those of users friends. Boasting a user base of 50 million users, iLike will increase the stranglehold MySpace already has on the most popular [...] August 18th, 2009 | Tags: Bit.ly, Facebook, iLike, MySpace, Open Source, Real time search, Social media strategies, Tr.im, YouTube | Category: Social media marketing | Leave a comment
Talk of record labels working in conjunction with network technology companies to move recording artists back to the label’s territory and away from communities like MySpace. Direct accessibility to the fan community would help the record labels change their stagnant business models, gather more interesting data about fan tastes and most interestingly bring about a [...] August 13th, 2009 | Tags: Monetization, Music industry, MySpace, Social media strategies | Category: Social media marketing | 2 comments
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