Social media « Fisheye Interns

Mobile is now Social, Social is now Mobile

Windows Phone 7 Series (Via engadget)

Social Media is now just as standard as SMS in phones

Windows Phone 7 Series was released last week. What stands out the most, besides the fact that it is no longer a hideous unusable joke, is the tight social media integration. Building upon what we have seen with WebOS [...]

February 26th, 2010 | Tags: android, C. C. Chapman, Chad Ochocinco, communication, iPhone, mobile, real-time, Social media, WebOS, windows phone 7 | Category: Social media, Uncategorized | Leave a comment

Pepsi passes on Super Bowl, Touches down on the Web

Pepsi has decided to do what most marketers will be doing in the coming year: shifting their ad dollars from traditional to digital campaigns. This change is already apparent during this holiday season, as marketers looked to social networks and mobile markets to help stave of the flat holiday season that has been predicted.

The fact [...]

December 17th, 2009 | Tags: campaign, digital marketing, mobile, pepsi, Social media, Social media marketing | Category: Social media marketing | 3 comments

Social Media, the Night Club

As a reckless avenger of all things fun, I have pursued a job in the bar industry for many moons. This may seem to be a handshake with minimal repercussions, though I can assure you, it’s much closer to the fire than you would believe.

Through all the peculiarities of alcohol abuse and too-loud music, I [...]

December 3rd, 2009 | Tags: Social media, Social media strategies, Twitter | Category: Social media marketing | Leave a comment

Social media success

Businesses crave information that is forthright and results oriented, but the metrics used in social media tend to use language that is not directly correlated to return on investment. These broad measurements include virality, sentiment, volume, influence, engagement and conversational reach. While this information is not easily discernable on the bottom line, there undoubtedly is [...]

October 8th, 2009 | Tags: Blogging, dell, Facebook, hp, Social media, starbucks, Twitter | Category: Social media marketing | Leave a comment

Country club dress code

Mark Schaefer made a contentious post about the “social media country club” over on his blog that is creating some great debate. Mark argues that some of social media’s elite raise skepticism of social media due to them never debating over anything, retweeting information no matter how dull, the lack of credibility for many self [...]

September 21st, 2009 | Tags: Blogging, Debate, Social media | Category: Social media marketing | Leave a comment