Trend topper

Crowdsourced flavor? Vitamin water opens the doors to their flavor creator lab where one fan generated flavor will see its way to store shelves next year and earn the creator $5,000. Vitamin Water is already well established in the social media realm for a high-profile campaign that pitted Kobe Bryant vs. LeBron James and they [...]

September 9th, 2009 | Tags: , , , , , , , , , | Category: Social media marketing | Leave a comment

Check some more

Game engine advertising. Oh God yes. Television viewers or movie-goers may remember the Killzone 2 ‘Bullet’ trailer that told an interesting story of a bullet crossing a battle field. I thoroughly enjoyed this ad, being an avid gamer; but what I did not know was this ad was fully interactive. You can actually [...]

September 3rd, 2009 | Tags: , , , , , , | Category: Social media marketing | Leave a comment

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to  share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

September 2nd, 2009 | Tags: , , , , , , , , , , , , | Category: Social media marketing | Leave a comment

War of the worlds

Google making efforts to become more sociable by implementing some social networking tools to their iGoogle personalized homepage platform. Users already have the ability take headlines of major news sites and blogs and add other gadgets in order to personalize their homepage. This will make Google a very well rounded service with many users probably [...]

August 12th, 2009 | Tags: , , , | Category: Social media marketing | Leave a comment

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