Twitter « Fisheye Interns

Social Media, the Night Club

As a reckless avenger of all things fun, I have pursued a job in the bar industry for many moons. This may seem to be a handshake with minimal repercussions, though I can assure you, it’s much closer to the fire than you would believe.

Through all the peculiarities of alcohol abuse and too-loud music, I [...]

Xbox’s upcoming social integration

During this summer’s E3, the world’s most important annual gathering for everything that is interactive entertainment, it was mentioned that Microsoft’s Xbox Live would soon integrate with Facebook, Twitter and Last.fm. This would be an important expansion for Microsoft, as they can broaden the entertainment depth of the Xbox as well as create an even [...]

October 10th, 2009 | Tags: Facebook, last.fm, Microsoft, Twitter, xbox, xbox live | Category: Social media marketing | Leave a comment

Search and rescue

Bing’s usage during the month of September dropped off 5% even with the ‘decision engine’s’ advertising success and some gradual growth during the summer. Bing’s market share, the obvious statistic of choice, declined from 9.48% to 8.96%. The leader, Google, increased their share from 70.24% to 71.08% in America. Yahoo Search experienced a 3% decline, [...]

October 9th, 2009 | Tags: bing, Facebook, facts and figures, Google, Real time search, search engine, Twitter, Yahoo | Category: Social media marketing | Leave a comment

Social media success

Businesses crave information that is forthright and results oriented, but the metrics used in social media tend to use language that is not directly correlated to return on investment. These broad measurements include virality, sentiment, volume, influence, engagement and conversational reach. While this information is not easily discernable on the bottom line, there undoubtedly is [...]

October 8th, 2009 | Tags: Blogging, dell, Facebook, hp, Social media, starbucks, Twitter | Category: Social media marketing | Leave a comment

Change the channel

As if you needed any more persuading during these hard times to be more financially responsible; a poll from June 2009 that was just released shows that in an attempt to improve marketing effectiveness without spending more, marketers shifted from traditional to digital media. The Association of National Advertisers and Marketing Management Analytics survey shows [...]

October 1st, 2009 | Tags: Advertising, Analytics, Social media statistics, Twitter | Category: Social media marketing | Leave a comment

Friends and fans alike

Ever wanted to be friends, or just follow your favorite brand? Then check out this intensive list of 25 top companies and their social media profiles. Now you can not only be friends with your mom on Facebook, but a whole slew of buinesses. This does show that businesses were right in making these social [...]

September 21st, 2009 | Tags: Facebook, MySpace, Social media statistics, Twitter | Category: Social media marketing | Leave a comment

Concerning terms

The only way I could pry myself away from the random statistic button on the new Google UK Internet Statistics is if they made a North American equivalent. This immense collection of data comes from research firms such as Comscore, Nielson, Forrester and Hitwise and publications like BusinessWeek, The Economist, The Wall Street Journal, Financial [...]

September 14th, 2009 | Tags: Facebook, Google, Privacy, Social media statistics, ToS, Twitter | Category: Social media marketing | Leave a comment

Check some more

Game engine advertising. Oh God yes. Television viewers or movie-goers may remember the Killzone 2 ‘Bullet’ trailer that told an interesting story of a bullet crossing a battle field. I thoroughly enjoyed this ad, being an avid gamer; but what I did not know was this ad was fully interactive. You can actually [...]

September 3rd, 2009 | Tags: Advertising, Blackberry, iPhone, Real time search, Social media statistics, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Novelty, not convention

I’m not ashamed to admit that I yell at my television. Although it is an exercise in futility, it’s somehow cathartic. Luckily, now I have an audience to share my admiration or disdain for characters, story lines and acting live on Fox during reruns of Fringe and Glee using Twitter. The commentary will be displayed [...]

September 2nd, 2009 | Tags: Advertising, Automotive industry, Crisis management, Facebook, iPhone, Monetization, Public Relations, Social media statistics, Social media strategies, Technology, Television, Twitter, Twitter trends | Category: Social media marketing | Leave a comment

Alas

Whole Foods is suffering some serious setbacks, faltering heavily after an opinion piece that ran in the Wall Street Journal by their CEO, John Mackey, about health care reform. Once considered a pinnacle of industry in terms of their social media strategy, with 1.2 million followers on Twitter and 100,000 fans on Facebook, Whole Foods [...]